High Focus wins Agroinvestor award.

EkoNiva has been announced as the winner of the Agroinvestor of the Year award in the Product of the Year nomination, namely in the Best New Brand category. In 2025, the company unveiled High Focus – an innovative milk‑based drink formulated with guarana and L‑theanine, developed to enhance productivity and concentration levels. Read on for more details.

At the heart of High Focus drink is lactose free milk complemented by guarana extract, green tea extract containing the amino acid L theanine, B vitamins and glucose. Guarana provides the much needed energy boost, while L theanine helps mitigate the side effects of caffeine and improves concentration. The positive effects of the caffeine L theanine combination on mental performance are backed by scientific research.

The drink comes in three flavours: Pear and Parmesan, Salted Caramel and Brownie. It is packaged in 245 ml aluminium cans. High Focus is available at EkoNiva’s own retail stores, on online platforms (Yandex Lavka, Samokat) and in supermarket chains (Perekrestok, Magnolia, Globus, SPAR, Tvoy Dom).

‘This latest award for High Focus attests to the novelty and originality of our product. It is also reflected in customer feedback, which among other things highlights the convenient format, health benefits and great taste. The company aims to extend its reach into additional sales channels – including HoReCa – and to increase the sales volumes.’ - Yekaterina Dürr, Brand Director at EkoNiva-Food.

The national annual agriculture and food Agroinvestor of the Year award has been held by Agroinvestor magazine since 2019. Its mission is to promote modern entrepreneurship in the farming sector identifying effective business models and drawing attention to the most outstanding projects and managers in the industry. This award marks EkoNiva’s fourth victory since the award’s inception. In 2021, Stefan Dürr, EkoNiva Group President, was announced the Man of the Year. In 2023, EkoNiva Group received an accolade in the Crop Exporter category. A year later, the company secured the Launch of the Year award for pioneering commodity stock auctions for dairy produce.