The total beef herd of EkoNiva-APK is 6,900 head. The company is a breeding reproducer of Hereford cattle. Besides, the farming operations of EkoNiva raise Aberdeen-Angus cattle and perform cross-breeding of Aberdeen-Angus bulls with cows of Simmental, Charolais and Hereford breeds and low-yielding dairy cows.

The company sells breeding heifers of Aberdeen-Angus and Hereford breeds.

The strategy of EkoNiva-APK implies feeding male calves until they reach 240 kg for further sale to specialised feedlots. The company employs low-cost grazing technologies and keeps beef cattle on natural pastures.