The tour project of EkoNiva Group, Russia's largest dairy holding, has taken first place in the Agritourism category of the Route is Planned national award. Farm tours were recognised as the best holiday option for those willing to immerse themselves in village life.

EkoNiva's tour project wins the Route is Planned awardThe Route is Planned is an annual award presented by Komsomolskaya Pravda Media Group in the field of domestic tourism development. This year, almost 800 applications from 70 Russian regions were submitted for the contest, covering a total of 19 categories — automobile, event, gastronomy, wellness, ecological, agricultural, hiking and other types of tourism. At the first stage, the best projects were determined by the country's citizens through voting. Three winners from the short-list were chosen by a professional jury comprising the representatives of authorities and the Russian tourism industry: heads of major travel companies, leading restaurateurs and hoteliers.

EkoNiva's tour project wins the Route is Planned awardYekaterina Bartseva, Manager of EkoNiva Group’s Tour Project:
‘We believe that transparency is a guarantee of trust. Therefore, at our plants and farms, guests can get acquainted with all the production processes and see the work of professionals, thanks to which premium-quality and natural dairy is manufactured. Modern agriculture is a high-tech industry, and we are ready to demonstrate this to everyone who visits our farms.’

EkoNiva's tour project wins the Route is Planned awardEkoNiva launched its own tour project in 2013. One of its main goals is to popularise natural milk consumption and farming in general. Participants learn a lot of interesting things about dairy products and agricultural professions. In addition to farms, EkoNiva's cheese factory in Voronezh oblast and dairy plant in Kaluga oblast are open to the public. Over 260,000 people have visited the company's enterprises since the project's launch: students of schools and specialised universities, tourist groups and business partners.