EkoNiva has extended its tour project to Tatarstan, launching it on Naratly farm in Bugulma district. It is the Group's first dairy in the Volga region which is open to the public.

The programme of the visit is similar to those of other tours within the company’s project. EkoNiva's guides have developed a special overview route around the farm enabling to take a look at the main stages of milk production. First, the guests see animals – from calves to adult cows – and learn about their housing conditions, as well as peculiarities of fodder preparation and formulation of balanced rations. The visitors then have an opportunity to watch milking on a rotary and find out how milk is transported to processing plants. The tour also includes creative workshops and a tasting of EKONIVA products.

‘The geography of our project keeps expanding. EkoNiva’s Volga subdivision covers Tatarstan, Bashkortostan, Orenburg and Samara oblasts, and we will be delighted to welcome their residents to our farm. The convenient location of the dairy at the border of these regions and near the junction of federal highways gives us a big advantage’, says Yekaterina Bartseva, Manager of EkoNiva Group’s Tour Project.

The company launched this initiative in 2013, pursuing the goals of popularising natural milk consumption and drumming up interest in agriculture. Students of schools and universities, tourist groups and business partners visit EkoNiva’s dairies and plants. Over the first nine months of 2024, the tour project welcomed about 61,000 people – more than in the same periods of previous years.