Russia’s largest dairy holding EkoNiva Group announces the opening of a brand store in China. The store has opened its doors in the city of Xi’an, Shaanxi Province, where the company’s subsidiary – EkoNiva (Xi’an) Dairy Co. trading house – operates.

The EkoNiva outlet is the first specialised store selling imported milk in Xi’an. It is located in a high-traffic area: next to it are the Academy of Social Sciences, an underground station and a large shopping mall. The product range includes ultra-pasteurised milk as well as coffee drinks made using EKONIVA dairy products. This retail project is part of the company’s broader strategy to promote its brand across China. Plans call for conducting livestreams and creating video content targeted at Chinese social media and online platforms.

The Group announced opening of a subsidiary office in Xi’an, China, in January 2024. The local unit is actively involved in commercial operations, works towards increasing the brand’s recognition in China and expanding the export volume. In addition, the subsidiary oversees milk shipments via rail from Russia, which have been taking place for a year now.

Currently, the company exports ultra-pasteurised milk of various fat content from its classic and Professional Line series as well as 10% fat cream. Future plans include expanding the product range to include semi-hard and premium hard cheeses.

‘Our main goal is to increase the popularity of milk and dairy products in general, build trust in Russian products, and, of course, grow the EkoNiva brand in China.’
Stefan Dürr, President of EkoNiva Group

As of now, EkoNiva’s dairy products are sold through retails chains in Northeast China, the provinces of Shaanxi, Henan, Zhejiang, Fujian, Guangdong and other regions. They are also sold via major E-commerce platforms across the country.